12/29/2014

Mercedes, Mini Tops In Consumer Satisfaction With Car-buying

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Mercedes-Benz and Mini rank highest in consumer satisfaction with the new-car purchasing process, according to JD Power.

Almost 30,000 consumers who purchased or leased new cars in April or Could 2014 took part in JD Power’s 2014 United States Sales Satisfaction Index Study.

It based buyer-satisfaction ratings on four elements: exercising the deal; the sales representative the buyer handled; the shipment process and the dealership center.

Among luxury brands, Mercedes-Benz scored 761 points on a scale of 1,000.

Infiniti placed 2nd, Jaguar was 3rd, Lexus ranked 4th and Porsche can be found in at 5th.

For the 5th straight year, Mini ranked highest amongst traditional brand names with a score of 727.

Buick was a close second with a rating of 726.

It was followed Chevrolet, GMC, Fiat, Toyota, Honda, Volkswagen, Hyundai and Ford – all of which scored above the average for mainstream brand names.

Nissan, Chrysler, Subaru, Mazda, Scion, Kia, Jeep, Dodge, Ram and Mitsubishi all scored below average.

In the luxury section, Cadillac, BMW, Audi, Volvo, Lincoln, Land Vagabond and Acura scored below average.

As brand-new vehicles remain to be equipped with a range of modern gadgets, more car dealerships are making use of item experts to demonstrate the vehicles functions and technology, the study discovered.

That generally assists enhance a dealer’s customer-satisfaction ratings, JD Power said.

“With such tech-heavy automobiles today, presenting product experts into the sales process helps enhance the shipping procedure and client understanding of the best ways to run essential features,” Chris Sutton, vice president of the automobile retail practice at JD Power, said in a statement.


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